YouTube Videos

Creating The Best Video Production is easy if you follow these simple rules.

Proper lighting is critical to producing quality video.
Use a professional light kit. The way you position your lights creates a mood that influences the way your viewers feel about the subject and the scene. The basic purpose of lighting is to illuminate your subject, but it does much more. Good lighting enhances color, improves contrast, and creates the illusion of depth on a two-dimensional screen.

Audio is just as important as video.
Use an external microphone and monitor your audio at the camera using headphones while you videotape so you know what you’re really recording. Get the microphone as close to your subject’s mouth as you can.

Keep your camera still.
If you distract the viewer from the message it is a mistake. The best camerawork is invisible to the viewer, so be ready to shoot steady. Always, use a tripod to support your camera. Editing time can be reduced with a nice steady shot.

Shooting a youtube video at a clients remote location
Shooting a youtube video at a clients remote location

Plan your video production.
Avoid winging the production, it may seem creative, but it’s not. Always start with a script, ok, if no script at least an outline of your shots and the purpose of each. Think about what you need to shoot before you show up on the production set. Make a shot list and shoot what is on the list.

Producer, camera operator and talent discuss the next shot sequence
Producer, camera operator and talent discuss the next shot sequence

How to Create High Quality YouTube Videos for Your Business: A Step-By-Step Guide.

Are you looking for an effective way to grow your business through YouTube videos? If so, you’re in luck – this step-by-step guide will show you exactly how to create high quality videos that get you results.

Whether it’s increasing website traffic or building long-term relationships with your customers, learn how to leverage YouTube to reach your marketing goals.


In the age of digital marketing, video is an invaluable tool to help your business stand out from the crowd and reach more customers. YouTube is one of the largest platforms to upload and stream videos, with over two billion active users and 5 billion videos watched around the world every day. With such a huge audience, it’s important that you create high quality videos for your YouTube channel in order to maximize their potential.

This step-by-step guide will walk you through the basics of creating high quality videos for your business on YouTube. We will go into detail about planning and setting up your channel, including topics like research, equipment selection, branding elements, software tools and editing techniques. By the end of this guide you will have everything you need to get started on creating engaging visual content for your business on YouTube.

Choosing the Right Equipment

Choosing the right equipment to create high-quality YouTube videos is crucial. As with any creative venture, having the right tools will make the entire process easier and more fun. If you’re new to video production, here are some pieces of equipment that can help you get started:

Camera – The camera you choose is important because it will directly affect the look and quality of your video. DSLR cameras are often preferred for shooting YouTube videos as they provide high-quality imagery with a range of lenses and adjustable settings that allow for more creative control over your shots.

Lighting – If you’re shooting inside, lighting can become an important factor in setting the mood for your video. Natural light coming in from windows or outdoor porches is usually ideal, but depending on your location or budget you may need to consider investing in some artificial lighting as well.

Audio – For maximum sound quality it’s best to invest in a dedicated microphone like a USB microphone or lavalier mic if possible, as these will give much higher quality results than camera microphones which tend to pick up background noise easily.

Editing Software – It’s essential to have a good editing program so that you can perfect your videos before sharing them on YouTube. Most computers come with basic editing software installed such as iMovie on Macs and Windows Movie Maker on PCs, but there are also many more advanced programs available such as Adobe Premiere Pro if you want more features for creating complex edits and effects.

Videotaping and creating multimedia in any environment.
Videotaping and creating multimedia in any environment.

Creating a Compelling Video Script

The quality of your video content will depend greatly on the script you have written for it. Before you get into the creative process of production, you must ensure that your script contains all essential elements and engages the viewer’s attention. Your goal should be to create an interesting and well-structured storyboard for your video. Whether it is a product demonstration, tutorial, or commentary on a hot topic, having a well-crafted script will make it easier to create a high-quality video that can be used by your business to reach its target audience.

When writing your script, here are some tips you should take into consideration:

  • Establish the main focus of your video early on in the script
  • Make sure that each part of the story is easy to follow
  • Write conversationally so viewers can easily understand what is being said
  • Use simple imagery to illustrate important points along with visuals that support the overall look and feel of your video
  • End with an effective call to action that encourages viewers to take action or supports future engagement with them

Recording Your Video

Recording a great video is the key to creating a successful YouTube channel. It involves understanding your target audience, developing an interesting concept, planning the production of your video, and making sure the technical elements are in place. Here’s what you’ll need to do:

1. Set Your Goals: What exactly do you want to accomplish with your video? Setting goals will help you focus on creating content that resonates with your viewers.

2. Understand Your Audience: Take the time to research and understand who make up your viewers so you can create content that resonates with them. To do this effectively, consider conducting a survey or reading online reviews about similar topics or products related to yours.

3. Develop Your Concept: After you have set your goals and researched audiences, it’s time to develop a concept for your video that will grab attention and keep viewers watching. Brainstorm ideas and think about how they can fit within the framework of what you hope to accomplish.

4. Plan for Production: Once you know what kind of video you want to make and who it’s being made for, it’s time to put together a plan for production — task lists, timeline estimates, costs if applicable –so nothing is left out before filming begins.

5. Make Technical Preparations: Get everything ready before shooting starts such as equipment needed (camera specs, microphone types) and setting up lights or “sets” if relevant; this step may require additional research when using unfamiliar equipment.

6. Record Your Video: Now is when all that preparation pays off! Carefully hike through each part of the script or outline while recording footage; avoid breaks between takes as much as possible, but also don’t be afraid give yourself enough time between shots for changes in lighting or location.

Editing Your Video

Editing your video is an essential part of creating high-quality content for YouTube. If you want to stand out from the competition, it’s important to make sure every detail of your video shines. Here are a few steps you can follow to get the most out of your video editing process.

1. Choose Your Editing Software: There are many different editing programs available, and each one fits different needs for different types of content creators. Do some research about the software you’ll be using, and take the time to learn how each program works before diving in headfirst.

2. Set Up Your Workflow: Establish a workflow that makes your editing process smooth and efficient, so you can quickly craft a polished piece of content without having to rework something multiple times or retrace your steps once it’s completed.

3. Gather Input: One of the best ways to make sure your end product is high-quality is by obtaining feedback throughout the process from other people who will be viewing it when finished. Ask friends and family members if they have suggestions on what could be improved or what stands out to them in both positive and negative ways so you can make changes accordingly as needed.

4. Review Video Multiple Times: Take breaks between edits and review your work multiple times when you believe it is completed so that no mistakes slip through the cracks, giving an overall more professional look and feel to the end result.

5. Color Grade/Apply Filters: Many editing programs allow for color grading, which enables editors to manipulate colors within their videos by adjusting things like hue, brightness/contrast, vibrance levels etc., giving viewers an immersive video experience unique from others in their respective genre. Filters can be applied on specific scenes that draw greater attention or lead into transitions that don’t detract from aesthetic value during playback.

We create YouTube videos for a number of Doctors and Healthcare clients every month.

Uploading Your Video to YouTube

Uploading your video to YouTube is one of the most important steps in creating an effective video marketing strategy. YouTube is the world’s second largest search engine and its high-quality videos are highly shareable, meaning they can reach a large audience quickly and effectively.

When you upload your video to YouTube, there are a few essential steps to ensure it reaches its maximum potential. Here’s what you need to do:

-Create a custom thumbnail image: A custom thumbnail image will help make your video stand out on YouTube’s crowded platform; it should be eye-catching, informative and represent what your video is about in an aesthetically pleasing way.

-Provide a succinct yet descriptive title: Your video’s title needs to be both concise and informative in order for viewers to easily find your content when searching on YouTube.

-Write a compelling description: The description of your YouTube video needs to be descriptive – but also include keywords related to contextually relevant topics and key phrases that people may search for when looking for content like yours. This can help improve your discoverability on the platform as well as build trust with potential new customers or followers.

-Add tags: Tags provide additional context for what viewers exploring different topics or categories on YouTube may find interesting, so it’s important that you add relevant tags that align with the purpose of your content when uploading it to the platform.

Promoting Your Video

Once you’ve created your high-quality video and uploaded it to YouTube, you’ll need to make sure that people can find it. Leveraging social media is a great way to spread the word about your new video. Sharing natively to Twitter, Facebook, Instagram, and LinkedIn can help to drive more traffic and views for your video.

You can also share a link in emails or on blogs or other online sources so that people can find and interact with your content. Be sure to make sure the URL links directly back to the YouTube page for proper attribution. Additionally, use keywords within your titles and descriptions so that people searching for content related to your business will easily find your videos.

For optimal results, it’s recommended that you promote each of your videos at least six times over a period of several weeks. This may include posting links directly onto multiple social media platforms as well as sharing links on blogs or other online sources such as forums or Q&A sites. The more exposure you give each video, the wider its reach will be in terms of viewers who have been exposed to it and have ultimately taken action from watching your videos.

Measuring Your Video’s Performance

Whether you’re creating content for your own business’s YouTube channel, or for a client, successful video creation relies heavily on the quality of the video. However, it is essential that you also measure its performance in order to successfully reach and engage your viewers.

Measuring your video’s performance can help you identify areas of improvement and track which topics resonate with your audience. Knowing what works best enables you to drive better results over time while understanding where you still need work to do.

The first step to assess video performance is understanding the key metrics that are available on YouTube Analytics. Key metrics include; watch time (videos in minutes), number of views, subscriber growth and viewer retention rate. This will help inform which channels are driving the most organic views or identify engaged viewers. Additionally, trackable engagements such as comments, likes and shares are also useful indicators of video success and will provide feedback necessary to understand what resonates with an audience on YouTube.

Further insights can be derived by tracking demographic data and understanding which audiences are engaging with specific topics or types of content across multiple platforms (e.g., Twitter). Analyzing this data allows you to hone into trends that may be unique per subject/topic matter as well as tailored to specific target audiences – giving you insight into how successful your videos really are!

Rob Haller
St Louis Video Producer


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