St Louis Web Video is a full service production, marketing, and advertising company. We provide professional, high-quality video production and distribution services in addition to Search Engine Optimization (SEO) in order to help our clients gain organic keyword domination and increased exposure. Web video advertising, branding, web traffic, and sales and marketing integration are among our specialties.

We provide professional, high-quality video production, distribution, and Search Engine Optimization (SEO) services to St Louis businesses. Organic keyword domination and increased exposure are among the services we provide. We focus on web video advertising, branding, web traffic generation, and sales and marketing automation integration.

Wardrobe Specialist, Cricket Vandover (l) and Video Producer, Dave Topping (r) prepare the on-camera “Rambo” spokesperson for the client’s latest web video. The customer created a number of various styles and lengths of video to post on different website and blogs. The end customer is a political action committee.  The video shooting set has the background of a green screen cyc wall in our video studio.

St Louis Video Production. St Louis Video Producer Milt Oldendorph.

With decades of experience, our award-winning St Louis video production crews will take on any project, no matter what the size or scope. We provide turnkey video production services ranging from multiple camera shoots, animation and motion graphics, to live webcast video streaming, post production, and complete video editing. From the Arch to the Zoo, if your dream video project starts and ends in the Gateway City then you’ve found the right video production crews to make it happen.

What is Web Video Production and How Can it Benefit Your Business?

Web video production is an increasingly popular way for businesses to reach a wider audience, create meaningful connections with customers, and showcase their products and services. By creating videos for their website, businesses can tell their story, introduce new products, and show off the work they do. With the rise of digital marketing and social media, web video production has become a powerful tool to captivate an audience and drive engagement. Whether it’s a promotional video, a product demonstration, or a tutorial, web video production can help your business reach more people, build relationships with customers, and boost sales. So what are the benefits of web video production and how can it help your business?

What is Web Video Production?

Web video production is the process of creating videos specifically for websites, both to engage with potential customers and to promote products and services. Web videos can be used to advertise a company, introduce a new product, and demonstrate the features of a product or service. Web video production can also be used to create tutorials, customer testimonials, and educational content.

Web video production typically involves the use of digital video cameras, professional lighting, editing software, and a variety of other equipment. Professional web video production can be time-consuming and expensive, but the results can be extremely effective in driving engagement and sales.

Benefits of Web Video Production

For businesses, web video production can provide a number of benefits, including:

1. Reach a Wider Audience: Videos are a great way to reach a wider audience, as they can be easily shared on social media and other websites. With web video production, businesses can introduce new products and services to potential customers, as well as showcase their work.
2. Engage with Customers: Web videos can be used to engage with customers in a more meaningful way. Through web video production, businesses can create tutorials and customer testimonials that can help customers better understand their products and services.
3. Increase Brand Awareness: Web videos are a great way to increase brand awareness. By creating videos that showcase the products and services of a business, customers can get to know the business better and have a better understanding of what the business stands for.
4. Boost Sales: Web videos can be used to promote products and services, which can help to boost sales. By creating videos that highlight the features and benefits of a product or service, businesses can increase their sales and generate more revenue.
5. Cost-Effective: Web video production can be a cost-effective way to reach a wider audience and increase brand awareness. With web video production, businesses can create videos without having to invest in expensive equipment or hire a professional crew.

Different Types of Web Video Production

When it comes to web video production, there are a variety of different types of videos that can be created. The most common types of web videos include:

1. Promotional Videos: Promotional videos are a great way to introduce a product or service and showcase its features and benefits. Promotional videos can be used to drive sales and increase brand awareness.
2. Product Demonstrations: Product demonstrations are a great way to show customers the features and benefits of a product or service. Through product demonstrations, customers can get a better understanding of how the product works and why it is worth investing in.
3. Tutorials: Tutorials are a great way to teach customers how to use a product or service. Tutorials can be used to help customers understand how to use a product or service, as well as provide helpful tips and advice.
4. Customer Testimonials: Customer testimonials are an effective way to showcase the benefits of a product or service. Through customer testimonials, customers can get an idea of how the product or service has benefited other customers.
5. Educational Content: Educational content is a great way to provide helpful information and advice to customers. Educational content can be used to teach customers about a product or service, as well as provide helpful tips and advice.

Steps to Creating a Successful Web Video Production

Creating a successful web video production can be a time-consuming process, but by following these steps, businesses can create an effective video that will help to boost engagement and sales.

1. Define the Goal: The first step to creating a successful web video production is to define the goal of the video. What is the purpose of the video? What message do you want to convey? What do you want the viewers to take away from the video?
2. Outline the Script: Once you have defined the goal of the video, the next step is to outline the script. What will the video look like? What will you talk about? What visuals will you use?
3. Create a Storyboard: Once you have outlined the script, the next step is to create a storyboard. A storyboard is a visual representation of the video, which can help to visualize how the video will look.
4. Record the Video: Once the storyboard is complete, the next step is to record the video. This can be done with a digital video camera, a smartphone, or even a webcam.
5. Edit the Video: Once the video is recorded, the next step is to edit the video. This can be done with a variety of editing software, such as Adobe Premiere Pro or Final Cut Pro.
6. Publish the Video: Once the video is edited, the final step is to publish the video. The video can be published on a website, YouTube, or other video platforms.

Tips for Making Engaging Web Videos

Creating engaging web videos can be a challenge, but by following these tips, businesses can create videos that will captivate their audience and drive engagement.

1. Keep it Short and Sweet: The key to creating engaging web videos is to keep them short and sweet. Long videos can be overwhelming for viewers, so it’s important to keep the video to a reasonable length.
2. Focus on the Message: It’s important to focus on the message of the video. What is the purpose of the video? What do you want the viewers to take away from the video? Make sure to keep the message clear and concise.
3. Use Engaging Visuals: Visuals are an important part of any web video. It’s important to use visuals that are engaging and captivating. This can be done through the use of motion graphics, animations, or stock footage.
4. Use Professional Voiceover: Voiceover can be a great way to engage with viewers and keep them interested in the video. It’s important to use a professional voiceover artist to ensure that the voiceover is clear and engaging.
5. Use Music and Sound Effects: Music and sound effects can add an extra layer of engagement to a web video. Music and sound effects can help to create an atmosphere and capture the attention of the viewers.

Best Practices for Web Video Production

Creating effective web videos can be a challenge, but by following these best practices, businesses can create videos that will engage their audience and drive engagement.

1. Plan Ahead: It’s important to plan ahead when creating a web video. It’s important to define the goal of the video, outline the script, create a storyboard, and plan out the visuals.
2. Use Professional Equipment: It’s important to use professional equipment when creating a web video. This can include a digital video camera, professional lighting, and editing software.
3. Invest Time and Resources: It’s important to invest time and resources into creating a web video. Creating a successful web video requires a lot of time and effort, so it’s important to invest in the process.
4. Focus on Quality: Quality is key when creating a web video. It’s important to ensure that the video is of high quality and that the audio is clear and professional.
5. Optimize for SEO: It’s important to optimize the video for SEO. This can be done by using relevant keywords, optimizing the title and description, and using a compelling thumbnail image.

Examples of Successful Web Video Production

There are a number of businesses that have successfully used web video production to reach a wider audience and engage with customers. Here are some examples of successful web video production:

1. Dollar Shave Club: Dollar Shave Club is an online subscription service that provides razors and other grooming products. Their web video production focuses on the convenience and affordability of their products, as well as their commitment to providing exceptional customer service.
2. Squarespace: Squarespace is a website building platform that enables users to easily create and manage websites. Their web video production focuses on the simplicity and ease-of-use of their platform, as well as their commitment to providing customers with the best website building experience.
3. Warby Parker: Warby Parker is an online eyewear retailer that provides prescription glasses and sunglasses. Their web video production focuses on the quality and affordability of their products, as well as their commitment to providing exceptional customer service.

Tools & Resources for Web Video Production

Creating a successful web video production requires a variety of tools and resources. Here are some of the most popular tools and resources for web video production:

1. Digital Video Cameras: Digital video cameras are a must-have for web video production. Digital video cameras enable businesses to capture high-quality video that can be used for web video production.
2. Editing Software: Editing software is essential for web video production. Editing software enables businesses to edit and enhance their videos, as well as add music, sound effects, and visuals.
3. Stock Footage: Stock footage is a great way to add visuals to a web video. Stock footage can be used to add animations, motion graphics, and other visuals to a web video.
4. Voiceover Artists: Voiceover artists can be a great way to add a professional touch to a web video. Voiceover artists can provide a clear and engaging voiceover for a web video.
5. Music and Sound Effects: Music and sound effects can be a great way to add an extra layer of engagement to a web video. Music and sound effects can help to create an atmosphere and capture the attention of the viewers.

Conclusion

Web video production is an effective way for businesses to reach a wider audience, create meaningful connections with customers, and showcase their products and services. Through web video production, businesses can create promotional videos, product demonstrations, tutorials, customer testimonials, and educational content. Web video production can help businesses reach more people, build relationships with customers, and boost sales. By following these tips and best practices, businesses can create successful web videos that will help to engage their audience and drive engagement.

314-604-6544
Rob Haller
St Louis Video Producer
stlouiswebvideo@gmail.com